Hung Lee, Workshape.io’s founder, told me all about it back in May at the launch of Andy Headworth’s Social Recruiting book and the conversation really stuck with me. Workshape.io won Best Newcomer at the National Online Recruitment Awards (NORAs) in November. Then, earlier this month at our Christmas meetup, Kasia Borowicz of The Sandpit told us about some great hires she has made with Workshape. I can’t ignore this one any longer, I thought to myself.
Should I call you Workshape or Workshape.io?
We’re officially Workshape.io. But either’s fine. Just don’t call us ‘Workspace’!
What is Workshape.io?
We’re a talent matching platform for tech. We connect employers with software developers by matching them on their ‘Workshapes’ – visual signatures of the work they want, based on time allocated over tasks.
What made you decide to build a tool that’s so different?
You know what Kat, I don’t think we set out to do so.
Our initial thoughts was to tackle a persistent problem in the recruitment marketplace – how noisy it is for in-demand talent. Speak to any developer friend you have and they will tell you they get 30-50 contact events related to recruitment every week. Do a quick Boolean search on ‘No Recruiters, please’ on LinkedIn and you will find dozens of pages of people who are so overwhelmed by the noise in the recruitment market that they’ve taken the unprecedented step of defacing their own headlines with a message for recruiters to leave them alone!
There’s a reason why recruiters behave like this. Too often, we just like to hammer the industry and blame bad actors for ‘bad practice’. There is a systematic reason why recruiters message in the way they do (lack of customisation) and at the volume they do (mass email, via some sort mail merge software). It is because the recruitment toolkit we currently have available produces the same type of information – historical data about what this candidate has done. There is nothing at all about what he or she wants to do in future. And recruiting – of course – is necessarily about the future. It is what this person wants to do next that is important. And this information isn’t available. So recruiters have to shoot blind and message as many candidates as they can and hope to convert their 1-2% into interested candidates.
What would happen if there was a platform that was able to tell you whether they person was interested in a certain type of work, in advance of your recruitment email or cold call? What if we could present this information in an easily consumable way that doesn’t require interpretation or even much cognitive processing? The answer is it will save everyone a huge amount of time. Recruiters can be more targeted with their messages, and candidates get less noise and are subsequently more likely to engage.
So, to answer the question, Workshape is different from other recruiting tools because we are trying to solve a different problem. We are trying to understand what a candidate wants to do, rather than what he has done.
How many techies have you matched up with the right companies so far?
6622 as of 10-12-2015.
Wow, That’s a lot of matches! What sort of businesses are using Workshape?
We’ve got huge variety in the types of businesses that are using Workshape. Of course, we are being heavily used by Startups – such as Qubit, Rocket Internet, Blinkist, Brainly and the like. But also we’ve had bigger companies – M&S Digital Services, Government Digital Services using the product. We think our market is basically any business that hires software developers.
What’s coming next in 2016?
We’ve got really exciting plans in 2016. We’ll kick it off with the release of possibly the largest developer sentiment survey ever conducted (over 15,000 people have gave us their opinion on what they want from employers), continue our expansion into the EU and build on the customer base we currently have in Germany & the Netherlands.
We’re also close to several partnership deals which will see Workshape technology implemented on other services. It’s exciting times!
That sounds like something a lot of employers would be interested in. What should recruiters do if they want to ask you something / connect / give Workshape.io a try?
You can meet Hung at our first UK Sourcers meetup of 2016 on 26th January in London. Register now to secure your place.