Going Mobile at #TruNora

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Keith Robinson (@siteadvisor) leads the discussion on Mobile as a recruiting channel. Also in on the track are folks from JobSite and Mark Keive of Amris. 
A lot of job apps have very bad reviews in app stores; are companies feeling pressured into building apps for devices like iPhone when perhaps that isn’t the most appropriate approach to using mobile as a recruitment channel. 
I have recently started working with a company called bemoko – they provide a single solution for developing multi-channel web applications and mobile apps. they are seeing the same sort of scenarios in the retail industry. Retailers like B&Q are producing iPhone apps that are then getting bad reviews. 
Keith Robinson comments that it’s very powerful to have an app on your phone that will deliver you updates from the 10 companies you would most like to work for. 
Mobile devices have taken looking for the job back to the way it used to be when people looked in the press for job advertisements. In the past, people looked for a job while they were on the move, in the train in the morning etc. The internet changed that behaviour, forcing people to look for job opportunities either in work time or go home and look in the evenings. Mobile puts the job search back “on the move” – bookmarking jobs is the new version of circling. Candidates can then go home and make their applications later. 
Job site reminds us that not having a site that works with mobile is equivalent to having a site that all the visitors from Yahoo! or bing cannot use – that’s an issue. 
Photo by Adam Selwood on Flickr

 

About TheSourceress

Katharine Robinson has written 98 post(s) for this blog.

Katharine (aka TheSourceress) began sourcing in April 2008 with a small Executive Search business specialising in Renewable Energy and, in March 2010, won the title of Grandmaster Sourcer at SourceCon in San Diego. Katharine has also worked in-house with Capgemini Consulting and is now working as a Freelance Consultant and Trainer.

Katharine (aka TheSourceress) began sourcing in April 2008 with a small Executive Search business specialising in Renewable Energy and, in March 2010, won the title of Grandmaster Sourcer at SourceCon in San Diego. Katharine has also worked in-house with Capgemini Consulting and is now working as a Freelance Consultant and Trainer.