Facebook Graph Search Demo

Last week I was a guest on Shane McCusker’s regular sourcing webinar. I have just been given access to Facebook’s new Graph Search, so I decided to show off what I have learned about it so far.

Here’s the recording of the webinar for you in case you missed it:

Follow Shane’s Recruitment Blog for more webinars.

UK Sourcers News – 7th January 2013

UK Sourcers News

We have our second UK Sourcers Meetup this week. On Friday, Amazon will be hosting us at their new Development Center in London. We are delighted by the interest in these events and regret that everyone that requested a ticket did not get one – but by keeping the events small, we make sure everyone gets something out of it and has a chance to share.

Our second New Year Sourcing Assignment will be posted in the UK Sourcers LinkedIn Group on Thursday. This week we will be looking at improving the job ads we write with some great tips from Alastair Cartwright of Ingenium.

Toby Culshaw from Thales won our Christmas Sourcing Challenge! Well done Toby – we hope you enjoy your Cadbury’s Chocolate hamper from Sourcing Hat Ltd.

We posted a list of our top content from 2012 – have you missed any of it?

LinkedIn

Want to know who has viewed your LinkedIn profile? Here’s an interesting little “hack” from Life Hacker.

Have you clicked on a University name on a LinkedIn profile recently? An interesting feature that you might have missed.

Last week we asked if you are making the best use of links on your LinkedIn profile.

Social Media

We have a fresh Social Network Map of The World for 2013 – Facebook now dominates in 127 out of 137 countries.

World Map of Social Networks - January 2013

Search

10 Ways to Speed up and Beef up your Google Searches – Another useful list from Lifehacker.

Detailed clarification on some of the finer points of Google and Bing search syntax from Boolean Strings

Is there anything I have missed? Do let me know if there’s something you’d like me to share in a future News post.

UK Sourcers News – 12th November 2012

LinkedIn

LinkedIn Event Logo

LinkedIn will scrap their Events App on 26th November. You will no longer be able to show off the events you are attending/speaking at to your LinkedIn network. I think this is a great shame. I will share some alternative tools on the blog later this week.

The new LinkedIn profiles have started to roll out. If you haven’t seen one yet then take a look at this sample: http://www.linkedin.com/profile/sample. Get a full look under the bonnet of the new LinkedIn profiles on Mr LinkedIn’s blog.

The section listing what you are happy to be contacted about, looking like this on the old style profiles,

LinkedIn Contact Preferences List

seems to be no longer visible. Will this affect the way you approach potential candidates?

Social Media

Instagram now has profile pages for the desktop web. If you use Instagram then be sure to take a look and add a bio to your profile. Just like StarbucksJobs has done:

StarbucksJobs on Instagram

To see your Instagram web profile simply visit instagr.am/YourUsername.

Facebook has always seemed a lot of hard work when it comes to candidate research. Balazs Paroczay totally changed my opinion on this while in #TruLondon’s sourcing lab last month. Take a look at his fantastic Facebook Sourcing Prezi to see what I mean.

Events

Last week I hosted a session with Laura Stoker of AIRS at UK Recruiter’s End of Year Conference. Laura introduced a few tools that might prove useful for sourcing:

  • X-ray and Filetype searches with Google – see my Search Engine Handbook for details
  • etools.ch – a meta search engine from Switzerland that searches 13 search engines at once.
  • Yatedo – a people search engine that can turn up fresh results
  • Yandex – a growing search engine from Russia

You might also be interested in Lisa Jones’ write up of her session on Technology trends from the UK Recruiter Conference.

After the conference came the culmination of this years’ National Online Recruitment Awards. You can find all the winners listed on the NORAs website..

Christmas

I would like to host a Christmas get together for the UK Sourcers community – I am looking for a sponsor to pay for some nibbles and few drinks – get in touch if you think your business would benefit from helping us out.

UK Sourcers News – 9th July

UK Sourcing News

I have spotted another blogging sourcer in the UK. Check out Martin Freeman’s blog called “My Sourcing Basics”.

Tickets are selling fast for the UK’s first Talent Sourcing Conference in London this August. Have you got your ticket yet?

Social Media News

Is Facebook Planning it’s own Social Job Board?

Improvements to Twitter Search that might prove useful for building more meaningful relationships.

Searching Twitter without Boolean, a useful post from SourceCon.

LinkedIn is not the only site for professional networking – have you checked out Viadeo?

Google News

iGoogle dashboard is to be discontinued.

10 things about Google+ from The Wall Blog.

Punctuation and symbols in search – Google make some changes to search.

The future of Google Plus – Insights from Google HQ.

Opportunities

In-House Resourcing Specialist – Trader Media Group in Reading, Berkshire
Researcher, Executive Search – Penna in London

Facebook to Launch a Job Board?

FACEBOOK(LET) FrontsideYesterday Will Staney, Direcror of Recruiting at Success Factors in the US, revealed that Facebook will be launching a job board offering – and soon.

His mysterious sources, referred to only as “People”, say that three companies, Jobvite, BranchOut and Work4Labs, all with existing Facebook career products, would be involved with this new offering.

Back in October 2011, Facebook announced a “Social Jobs Partnership” with the US Department for Labour. They say of the partnership:

In the interest of getting people back to work, the partnership plans to pursue a number of initiatives designed to more effectively leverage the utility of social networks in the job market:

  1. The partnership will conduct in-depth survey research about the ways in which job seekers, college career centers, and workforce recruiters are using the social web.
  2. The partnership will develop and launch a central page on Facebook that will host specialized resources, and content designed to help job seekers and employers.
  3. The partnership will explore and develop systems where new job postings can be delivered virally through the Facebook site at no charge.
  4. The partnership will promote existing employment programs and resources offered by government agencies for job hunters.
  5. The partnership plans to distribute educational materials about leveraging the power of the social web to recruiters, government agencies and job seekers.

This makes me wonder if this rumoured Job board offering will be a global product or just limited to roles with US government agencies.

The job posting market is definitely changing but I think I agree with this Techcrunch article, it doesn’t sound like a serious effort – yet!

Do you think Facebook is really going to launch a social job board to deliver jobs virally through the site at no charge?

UK Sourcers News – 21st May 2012

Search Engine News

Google launch Knowledge Graph

Social Media News

By far the biggest news in Social this week was Facebook’s IPO. The Social Networking giant filed the paperwork for its initial public offering on 1st February and began trading last week. Mashable have a section dedicated to the Facebook IPO where you can find out more.

Twitter Confirms 10 million active users in the UK.

Another Pinterest CV caught the attention of the guys over at Simply Zesty this week.

Social Talent Search – Looks like it would be an interesting tool. “Like” on Facebook of follow on Twitter for news.

Opportunities

Jobs for recruiters and sourcers:

Talent Attraction Specialist – Ochre House in Twickenham, UK
Resourcing Manager – in the Clothing team at Tesco
Head of Sourcing – Amazon
Senior Recruiter – NVIDIA – Bristol, UK
Research Associate – EH Partners Executive Search – London
Talent Acquisition Researcher (contract/perm) – Verizon Business in Reading, Berkshire
Recruiters with 10+ Years Experience – Find The Engineer in Bristol

Recruiters and sourcers looking for work:

Senior Recruiter looking for an opportunity in IT/Banking/Finance in London or Sussex

Do you have something you’d like to share with the community? A job, an event or a new product – Just let me know 🙂

Target Talent Like A Sniper On Facebook

TargetFacebook is fairly tough to search so it doesn’t get too much press from the sourcing community. Facebook is, however, one of the largest people databases on the web with 901 million monthly active users at the end of March 2012. Facebook also holds an unfathomable amount of information about its users.

Recent studies have shown that clicks on Facebook advertising have increased 50% in the last 12 months. Facebook advertising budgets are also increasing. This means that both users and advertisers are getting much more comfortable with the notion of advertising on Facebook. Users are more comfortable to click and advertisers are seeing the benefit.

Put these two things together and you have a very powerful and cheap way to get in front of exactly the kind of people you want to find to fill your job vacancies. I find myself recommending this to my clients more and more when they have very exact requirements to hunt down.

Clicks only cost a few pence, so if you target your ad at just a couple of hundred people you are unlikely to pay as much as one job posting on a job board. I’ve seen companies make placements for as little as £1.75 using Facebook Advertising.

Let me show you what I mean with an example.

Create your Facebook Ad

To start creating your Facebook Ad you will need to scroll to the very bottom of the page and click on “Advertising”.

Let’s suppose you want to find nurses to work at a hospital in Bristol. If you post your job on a job board it might cost hundreds of pounds and anyone might apply, even people that don’t have any relevant skills and qualifications or those that don’t live locally (people are funny that way).

Facebook Ads are very small, you have just a few characters and a picture to play with so make it punchy and very clear.

Advertise a job on Facebook

Target relevant Facebook profiles

Facebook lets you target your ad by location and by keywords. This means that only those likely to be interested and relevant for the role will see it. In this example I have also chosen to limit to those over 20, as you need a degree or a diploma to be a nurse.

Target by location and interests

Estimated reach of Facebook AdFacebook estimates that there are 1,240 people in the Bristol area aged over 20 that have the keyword “Nurse” or “Nursing” on their profiles.

You could also target your ad based on someone’s education. You could target all those in the Bristol area that have listed a nursing degree on their profile or those that say they work at other Bristol Hospitals. For this example, targeting those with a nursing degree worked better – the hospitals did not come up as workplaces, suggesting the people aren’t including this information on their Facebook profiles.

Target your Facebook add based on education and workplace

Target a small audience for cost effective recruitment on FacebookThese options give us a highly targeted audience of just 280 people on Facebook. This might seem like a small number but it is better to put your ad in front of a small number of relevant people rather than a large number of people that don’t fit your requirements.

If you wanted to reach more people you could increase this number to 400 people by extending your search to those up to 40km outside of Bristol.

Decide how much you want to spend on your Facebook advertisment

Facebook estimates a good maximum bid to be 45p – so even if you paid that for each click and everyone clicked on your ad, you’d spend a maximum of  £126. You can also cap your daily spend on adverting at a minimum of £1.

Advertising a job on Facebook won't cost you a lot.

I would recommend paying for advertising per click rather than per impression. This means that you only pay when someone clicks on your add, it might be displayed hundreds of time, providing you a good branding opportunity, for free!

Have you had any success with Facebook advertising?

Photo by gothick_matt on Flickr.

A Day In The Life Of The Internet

A week might be a long time in politics, but a day is even longer in online recruitment.

Perhaps you ran a search yesterday and didn’t find a suitable candidate on a job board, or no one was tweeting/blogging about the software your client needs expertise in.

A lot has happened on the Internet since then.

In just one day we write enough blog posts to fill Time magazine for the next 770 years! 98 years worth of videos are uploaded to YouTube – you’ll never manage to watch all the cat videos.

When you search the web today, it’s very different than the place you searched yesterday…

A Day In The Internet - From Mashable

Infographic via Mashable.

Sourcing is about more than CVs or Resumes

This post is inspired by my ramblings today at #TruSource in London

Let me ask you a few questions…

  • In the course of your career, have you ever put your CV to the web? Either on your own or a company website or uploaded it to a job board/cv database.
  • Is your CV currently up to date?
  • If your CV is up to date, is it uploaded to the web?

The answer to all three of these could very well be “No.” I expect that is the case for many people. Your CV is a very personal document, a document that you should really have some control over, especially its distribution.

It goes to show just how unlikely it is that any one person’s current CV is findable on the web, even if you had access to all the job boards, all the CV databases and the best CV finding search strings on the planet. This makes the UK’s Resourcer role somewhat limited.

Enter Sourcing. Sourcing is really about people, not CVs.

Let me ask you some different questions?

  • Do you have a LinkedIn profile?
  • A twitter account?
  • A blog?
  • A facebook profile?
  • Are you profiled on a company website?
  • Have you ever attended an industry event/conference?
  • Did you buy your ticket to that event from a site like eventbrite?
  • Have you ever been quoted in the press?

I’m sure you can answer “Yes” to at least one of the above, if not two or three… or all. Then your name and some information about what you do for a living is findable by a Sourcer.

Once a sourcer has a name, it’s possible to find out more about a person. Take a people search engine like pipl or 123people to help you track down other outposts with more information about the person you are looking at. One piece of information leads to another.
More than that –  it is easier to judge the age of a sources on the web. Blogs and Twitter profiles give the date of the owner’s last post, LinkedIn and Facebook tell us when the person last updated their status and atendee information from events is only as old as the event. On top of that, news articles are dated and comanies rarely leave profiles of past employees on their sites.

Do you make the most of the information out there on the web?