Why Are Twitter Lists So Great For Recruitment?

Twitter Lane by Duncan Hall

Twitter has a great feature to help recruiters and sourcers find relevant and respected twitter accounts – Twitter Lists. This feature isn’t very well promoted though so might not be immediately discovered by new users.

If you are an active Twitter user then you will not have failed to notice a few notifications appearing in your “@Connect” section saying that someone has added you to a list or two. You might even have created a few lists of your own.

What are Twitter lists?

A Twitter user can create a list and add Twitter accounts that interest them to it. You don’t have to follow a person to add them to one of your lists. Once you create and name a list you can start adding people to it right away using the little drop down menu on their profile.

Adding someone to a Twitter Lists

A twitter list can be public (other people can see who is on it and choose to follow it) or private (only you know who is on your private lists and only you can make use of them).

Finding Someone's Twitter listsYou can find someone’s Twitter lists by visiting their profile on twitter.com and looking at the options on the left hand side of the page. You can view @UKSourcers’ Twitter lists here: http://twitter.com/uksourcers/lists

What is so great about Twitter Lists?

  1. People more knowledgeable than you do all the hard work: people create lists of people that share their interests. I have a list of Star Trek fans, I know that they are all massive Trekkers but very few of them probably mention this in their Twitter bios. I also have a list of Sourcers that are based in the UK. People often create lists of other people in their industry or people they met at a particular event. This is really useful curation.
  2. Follow targeted people fast: You can follow someone else’s list with one click or choose a few people off their list to follow in your main timeline. This makes following a very targeted group very quick to do.
  3. Follow accounts without them knowing: It would be nice to be able to keep tabs on your competitors on Twitter without getting their attention, wouldn’t it? Keep an eye on them without adding to their follower account? You can by listing them on a private list.
  4. Never Miss Important Tweets: Now that I follow more than 2,000 people I’ve had to get creative to prevent missing tweets from the people that I care about the most. This has led me to create private lists like “Clients” so that I always know what they’re up to and can help them out if needed and another list called “VIPs” for my closest friends and family so that I don’t miss their news.

What do you use lists for?

Have I missed anything – How do you make use of Twitter lists?

 

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Image Credit.

5 Things Not To Do When You Join Twitter

Twitter "Keep Calm" Poster - by Manish Mansinh on BehanceTwitter is great if you are starting to explore Social Media or looking to learn more about Sourcing. It has been instrumental as part of my professional development and led to virtually all my business, one way or another. Twitter has helped me discover loads of useful content and meet many very smart people.

I had the luxury of learning how to use Twitter when it was a much quieter, more relaxed place. There were hardly any businesses or celebrities yet – I remember the day that Stephen Fry joined. There was no pressure to be getting “ROI” out of it – it was just a fun way to connect with like minded people.

It seems easy to succumb to these pressures now and end up not getting the most out of this fantastic platform.

So, when you join Twitter, please don’t…

Excessively tweet links to jobs

The Problem: Lisa Jones of Barclay Jones recently wrote about this problem on the UK recruiter blog, I recommend having a read. While Job tweets are of interest to active job seekers, the majority of people are not actively looking for a new job and might need a more subtle approach. Plus – it’s REALLY BORING!

What to do instead: While jobs are a very easy thing to tweet when you are a beginner, you do have a wealth of experience in your industry and in recruitment – why not demonstrate this on Social Media? Take a look at this list of 20 things for recruiters and sourcers to tweet about. You could always set up a separate Twitter account that just tweets links to job, but be clear that this is all it does and let followers know how they can actually talk to you.

Follow loads of people at once

The Problem: Following people is probably the best way to get their attention, so don’t waste it. When you first join Twitter, you won’t have said much and you won’t be entirely sure what you are doing. If someone follows me and they haven’t tweeted yet then I am unlikely to follow them back as I don’t know what I will be signing up for. The same goes for someone that has only Tweeted five times – I don’t know if that person is just dipping their toe in the birdbath or if they will stick with it.

What to do instead: Lay low for a week or two. Get your profile looking good with a well written bio and a profile picture. You should also get some Tweets under your belt and learn how the lingo works. Follow a few colleagues or people that you know use Twitter well (aim for about 20 people) that way you can learn from what they do – what sort of Tweets do you like to get in your stream? Once you have found your feet, take Twitter to the next level and follow some more people. Rince and repeat.

Thoughtlessly connect Twitter with LinkedIn and/or Facebook

The Problem: It’s very easy to think that you are saving time and being very efficient by sending all your tweets to LinkedIn or all your Facebook updates to Twitter, but it creates all kinds of jarring issues that newbies will find confusing and experienced Twitter users will find annoying. The language used on each of the platforms is different and Facebook and LinkedIn will allow you longer format updates than Twitter.

What to do instead: It is a minefield that I recommend avoiding. If you must do it, be sure to dive into the settings on LinkedIn and Facebook and understand what you’re really sharing and when. I have written about the problem of sending your LinkedIn updates to Twitter before.

Drop Tweet Bombs

The Problem: I read lots of posts about “doing social media” in 10 minutes per day and the like. While it is possible, it seems that most people think you should send out an entire day’s worth of tweets all at once. This will totally take over your followers’ Twitter streams. That is considered a bit rude in Twitterville.

What to do instead: I’d recommend using a tool like buffer to spread your Tweets out through the day. Also, if you decide to have your jobs or blog posts sent to Twitter automatically via an app like twitterfeed or dlvr.it – please dive into the settings and make sure that it won’t tweet 10 jobs at once. If you are unsure what you are doing – don’t do it!

Turn every word into a #Hashtag

The Problem: It is very simple – tweets containing lots of hashtags are difficult to read, eyeballs skip right over them. If your tweet looks fugly – I’m not clicking on the link!

The Solution: Hashtags are an important way to get noticed when you start out on Twitter, so don’t be put off using them. Keep hashtags to a minimum, one or two is usually plenty. If you want to use more then maybe try some A B Testing to see which works best – does a tweet with #jobs get more clicks and reactions than a tweet with #careers? You should ALWAYS check how a hashtag is being used already, if at all, before including it.

Do you have any Dos and Don’ts for Twitter newbies? Let us know in the comments 🙂

You might also find useful:
Twitter Tip: Replies and Mentions are not the same
Using Twitter for Recruiting – A Presentation from The FIRM’s Direct Sourcing event in Dec 2011