Are you making the best use of links on your LinkedIn profile?

This post is inspired by today’s New Year Sourcing Assignment.

Today we’re looking at improving your LinkedIn profile in 9 different ways to get you more views, more business and a higher response rate when you contact people.

Here is a breakdown of just one point from the 9 point LinkedIn profile checklistin today’s assignment:

Making the most of Links on your LinkedIn profile

The Contact Info on your LinkedIn profile

You can add up to three links to your LinkedIn profile in the Contact Infosection. Here are some ideas of what you might link to:

  • Your company website
  • Your company’s career pages if you work in an in-house team
  • The jobs section of your website if you work in an agency
  • A Facebook page or a LinkedIn group that you want to promote
  • Your own personal webpage

You should also customise the text of the links. Company Website does not tell people anything. Something descriptive like Careers at XYZ Company will make people much more likely to click as they know where they will end up. To customise the text of the link, select Other from the drop down menu rather than Company Website or My Blog.

Change the anchor text of links on your LinkedIn profile

This is also good Search Engine Optimisation for the sites you link to – Google will see a link from LinkedIn (a reputable and popular website) with relevant keywords in the anchor text.

If you have the new style LinkedIn profile then you can also add links to videos, pictures or presentations to enhance your profile. This is a good way to drive traffic to any corporate videos you might have made or presentations you send to prospective clients or candidates.

Join the UK Sourcers LinkedIn group to see the full LinkedIn profile checklist and join in with our New Year Sourcing Assignments throughout January.

UK Sourcers News – 12th November 2012


LinkedIn Event Logo

LinkedIn will scrap their Events App on 26th November. You will no longer be able to show off the events you are attending/speaking at to your LinkedIn network. I think this is a great shame. I will share some alternative tools on the blog later this week.

The new LinkedIn profiles have started to roll out. If you haven’t seen one yet then take a look at this sample: Get a full look under the bonnet of the new LinkedIn profiles on Mr LinkedIn’s blog.

The section listing what you are happy to be contacted about, looking like this on the old style profiles,

LinkedIn Contact Preferences List

seems to be no longer visible. Will this affect the way you approach potential candidates?

Social Media

Instagram now has profile pages for the desktop web. If you use Instagram then be sure to take a look and add a bio to your profile. Just like StarbucksJobs has done:

StarbucksJobs on Instagram

To see your Instagram web profile simply visit

Facebook has always seemed a lot of hard work when it comes to candidate research. Balazs Paroczay totally changed my opinion on this while in #TruLondon’s sourcing lab last month. Take a look at his fantastic Facebook Sourcing Prezi to see what I mean.


Last week I hosted a session with Laura Stoker of AIRS at UK Recruiter’s End of Year Conference. Laura introduced a few tools that might prove useful for sourcing:

  • X-ray and Filetype searches with Google – see my Search Engine Handbook for details
  • – a meta search engine from Switzerland that searches 13 search engines at once.
  • Yatedo – a people search engine that can turn up fresh results
  • Yandex – a growing search engine from Russia

You might also be interested in Lisa Jones’ write up of her session on Technology trends from the UK Recruiter Conference.

After the conference came the culmination of this years’ National Online Recruitment Awards. You can find all the winners listed on the NORAs website..


I would like to host a Christmas get together for the UK Sourcers community – I am looking for a sponsor to pay for some nibbles and few drinks – get in touch if you think your business would benefit from helping us out.