What is a #Hashtag?

#hashtagsHashtags started life on Twitter but have started cropping up all over the web.

What are Hashtags?

They provide Twitter users with a way to add context to their tweets. Here’s some examples:

Tweeting about a TV program or sporting event, like the olympic opening ceramony

Tweeting from a conference like The Social Recruiting Conference

Taking part in a contest run by a consumer brand

Tweets relevant to a particular location or town, like Reading

You can turn any word into a hashtag simply by putting the # symbol ahead of it. You can’t have any spaces or special characters in a hashtag.

Before using a hashtag for the first time, it’s worth looking to see how people use it. Run a search on Twitter for your chosen tag to see if it is being used and how.

I have used #rdg as an example above. #Reading is already being used by book lovers all over the world so it would make no sense to use it to talk about traffic, weather or events local to the town of Reading in Berkshire. Residents have chosen to use #rdg instead.

This shows how important it is to check a hashtag before using it. By using a hashtag, you are making yourself a part of an online community.

How are recruiters using hashtags?

1. Learning

Twitter chats are a great way to learn. A Twitter chat is a discussion that takes place at a predetermined time using a hashtag to help participants keep track of the debate. Popular Twitter Chats for recruiters include; #TalentNet #TChat #HFChat #JobHuntChat #CareerChat.

Recruiters also use hashtags to share relevant links and information all the time, like: #socialrecruiting and #uksourcers.

2. Sourcing

Hashtags are great for spotting people in other industries doing exactly what recruiters are doing above and more.

Just last week I discovered that nurses have a fortnightly Twitter chat on the tag #NTtwitChat.


This sort of things goes on in many industries. Do you know if there is a Twitter chat for users in your market places?

You can also track events happening in your niche. For example, there is a meetup of the London Ruby Users Group today. You can track who is attending using the #LRUG hashtag.

3. Advertising, Promotion and Branding

This option is much more tricky as it’s very easy for an inexperienced Twitter user to look like a spammer when they try to use a hashtag to promote a job.

There was a time when the #rdg hashtag was flooded by recruiters trying to promote jobs in the Reading area. This might make sense to us as recruiters and sourcers but those Tweets were only relevant to very few Reading residents – only a small percentage would be looking for a job at all and even fewer would be appropriate for it. It can actually be quite damaging to the brand of a recruitment business. Something like #rdgjobs, promoted very occasionally on the main #rdg tag would have been a better strategy.

The same happens when you take an industry hashtag to promote jobs, you can end up displacing the original users of the tag, making your efforts pointless. Better to invent your own tag and promote it occasionally on the main tag.

Hashtags like #jobs, #job and #careers are very popular, but are used so much that it makes it unlikely your one job would be seen. They can still be useful though as job seekers can team up the hashtag with an industry, skill or location keyword to find jobs relevant to them.

Using Hashtags with your non-job content is probably most important.

Research tags and find one that has a community and content relevant to what you are planning to share. You want to be enriching a community by providing genuinely useful and interesting content.

If you are using a tool like bit.ly or hootsuite to shorten links to your content then you will see what content gets the most clicks. Most people find that hashtags greatly increase engagement factors like clicks, retweets and @replies.

How are you using Hashtags?

UK Sourcers News – April 2012

UK Sourcers is back with a new website!

I started UK Sourcers in 2009. I think I finally have the time to show the project the love it deserves. I have started by putting together this brand new blog. I have imported a few of the best posts from the old UK Sourcers Posterous here to keep things all in one place.

You can get regular updates about Sourcing, both finding and attracting talent online via Twitter, LinkedIn and Facebook too 🙂

Search Engine News

Google Search Changes: Symbols, Profiles, Geo Data And More – From the SourceCon blog.
Blekko’s Traffic Is Up Almost 400 Percent; Here Are The CEO’s Five Reasons Why – From Search Engine Land


We have had some great events in April.

Reconverse hosted a great event on Mobile Recruiting. Take a look the results of their mobile recruiting survey. If you’ve not thought about how mobile should fit into your candidate sourcing and attraction strategy, maybe it’s time to now. The event also inspired this blog post from James Mayes – have you ever thought about using Wi-Fi for recruitment?

Social Media In Recruitment from Web Based Recruitment, saw large numbers gather for the fourth year in a row. Lots of past attendees were back to tell how they had implemented the use of Social Media within their teams and businesses. I’d recommend following all the speakers on Twitter.

The FIRM hosted another great event, this time focused on Cost Effective Resourcing. They have also announced a whole series of events coming up soon for In-house recruiters.

Coming up on 1st May we have Recruiting Through Social Media from Recruitment International. I will be there talking about how I used Social Media with Capgemini Consulting. You can also read more about that on my blog.

We also heard that Social Media Week will be running again in London this September. Keep an eye on #smwldn on Twitter for news as it happens.


I sometimes spot people looks for jobs or people looking to hire recruiters on Twitter. This month we have opportunities for:

A white collar construction Recruiter for @OysterPartners – See the tweet

Sourcing Across The Pond

The Current and Future State of Talent Sourcing – An in depth piece from Glen Cathey, Boolean Black Belt.
The Next SourceCon event has been announced – It will take place in Dallas in September

Cool Tools

Buffer App – A nifty tool I’m trying out for scheduling tweets after hearing so many good things about it at the Social Media In Recruitment conference.
dabr.co.uk – A tool built in the UK for accessing Twitter on your mobile phone, great if you don’t have a smartphone. Read more about what Dabr is from one of its creators, James Whatley.
Maddle – Recommended at Social Media In Recruitment this week for getting your careers site mobile friendly very fast. Find out more about this Netherland’s based startup in this video from the guys at mRecruitingcamp.

I hope you found this news roundup useful – if you have anything you’d like me to include in future, do let me know.