Are you making the best use of links on your LinkedIn profile?

This post is inspired by today’s New Year Sourcing Assignment.

Today we’re looking at improving your LinkedIn profile in 9 different ways to get you more views, more business and a higher response rate when you contact people.

Here is a breakdown of just one point from the 9 point LinkedIn profile checklistin today’s assignment:

Making the most of Links on your LinkedIn profile

The Contact Info on your LinkedIn profile

You can add up to three links to your LinkedIn profile in the Contact Infosection. Here are some ideas of what you might link to:

  • Your company website
  • Your company’s career pages if you work in an in-house team
  • The jobs section of your website if you work in an agency
  • A Facebook page or a LinkedIn group that you want to promote
  • Your own personal webpage

You should also customise the text of the links. Company Website does not tell people anything. Something descriptive like Careers at XYZ Company will make people much more likely to click as they know where they will end up. To customise the text of the link, select Other from the drop down menu rather than Company Website or My Blog.

Change the anchor text of links on your LinkedIn profile

This is also good Search Engine Optimisation for the sites you link to – Google will see a link from LinkedIn (a reputable and popular website) with relevant keywords in the anchor text.

If you have the new style LinkedIn profile then you can also add links to videos, pictures or presentations to enhance your profile. This is a good way to drive traffic to any corporate videos you might have made or presentations you send to prospective clients or candidates.

Join the UK Sourcers LinkedIn group to see the full LinkedIn profile checklist and join in with our New Year Sourcing Assignments throughout January.