Have you started using Twitter but unsure how to really get the most out of it for recruiting and business development purposes? Twitter Lists can really help you become a part of an engaged community.
Here are 4 types of list that can help you super-charge and focus your time on Twitter.
There are some people whose tweets you have to see. You best friend, your mum (maybe), your clients, or breaking news about your favourite band (you wouldn’t want to miss gig tickets!). A list containing some or all of these people can help you check only the most essential tweets if you’re in a hurry.
In this category, I have a “VIPs” list for friends and family, a “Clients” list for those I work or have worked with and a “Doctor Who” list.
You might want to keep some of these lists set to private, especially the “Clients” one!
The Attention Grabber
If you want to grow a following on Twitter then you need to get people’s attention. Simply tweeting your guts out isn’t always enough.
You can of course follow lots of people and hope they will follow you back, but a high ratio of following to followers can look a bit desperate.
This is when I use lists.
Create a list and add the sort of people you would like to have as followers to it. I use this approach on the UK Sourcers Twitter account. I add any recruiters I come across on Twitter to a list called “UK Recruitment Types”. If they then check out the account and choose to follow, I make sure to follow back.
By their very nature, this type of list has to be set to public, rather than private, otherwise no one will know they’ve been listed.
When you go to an event, the networking aspect can be tough for those of us that aren’t quite as extrovert as others. Run a search on the event name and the event #hashtag in the weeks ahead and build yourself a list of all the twitter users attending. That way you can get to know them and exchange tweets ahead of meeting in person.
There are a lot of events we can’t go to as well – time and money are not limitless. You can however use the same method as above to access those attending events, even when you can’t be there yourself.
It’s up to you if you want to keep your list private or make it public and benefit from “The Attention Grabber” effect too.
This type of list is really handy if you recruit people in a niche community.
Create a private list of people that work in your niche, have a particular job title, or who work for a competitor. Then visit that list on a regular basis and reply to its members’ tweets – but only if you have something worthwhile to contribute. Be helpful, insightful or funny and become a part of this community. Engaging out of work hours is particularly good – what do these people watch on TV? If you watch it too, you can join in with their tweets. These people are more than their job titles, in the same way that you are more than a recruiter.
The next time you mention a job that is relevant to this community, they will be far more likely to share it for you.
Don’t have time to raise your own chicks create your own lists? Use the lists that others have created.
You could pick interesting people and rifle through the lists they are on and the lists they have created (if any). This is great way to find similar profiles.
You can also use the site: search command with Google to search for interesting Twitter lists. Try a search string like this with your own keywords instead:
or perhaps target people based on the lists they are a member of:
Let us know, how do you use Twitter Lists for sourcing?