Why Xing Should Demand Your Attention When Sourcing in Germany

Over the last couple of weeks I have been helping to conduct some market mapping for a client in and around one particular German city.

Out of 20 technology companies that were identified as being of interest to them, we started by gathering some rough numbers from LinkedIn and Xing. We were interested in employees within a 50 mile radius of the city center – this was easy using LinkedIn search parameters and Xing’s filters.

It didn’t take long to notice that LinkedIn did not stack up against Xing when it came to coverage of employees in our target area.

Out of those 20 companies of interest, Xing had more coverage in all but 2 cases. Here’s a graph to make that absolutely clear:
Xing v LinkedIn graph

According to Xing, they have around 13 million members worldwide – over 6 million of whom are based in German-speaking countries.

Is Xing a part of your sourcing strategy?

Feel free to connect with me on Xing if you have a profile.

LinkedIn Is Not The Only Fruit

Last week I attended the Social Recruiting Conference (#SRConf) in London. Pete Crosby from Viadeo was one of the speakers.

Viadeo is a professional networking site with around 45 million members, 10 million of which are in Europe. While this isn’t as many as LinkedIn – Viadeo has significant penetration in France.

Viadeo at srconf

If you are looking to identify talent on the continent, it could well be time to check out viadeo.

At #SRConf we heard from EADS, a global leader in aerospace, defence and related services, employing around 133,000 people at more than 170 sites worldwide. They have had significant success using Viadeo. They launched a group there which grew to over 700 members in less than one week.

Viadeo have recently launched their company pages too.

While this video focuses on small business, at the conference, Pete Crosby identified American Express as one of the first businesses to make the most of the new feature. You should also take a look at Viadeo’s own page.

If you are wondering if the kind of people you wish to hire in the UK are using Viadeo, why not try an x-ray search from Google by adding a job title or a company keyword to this search string:

inurl:profile site:gb.viadeo.com

Google estimates that this string returns 300,000 viadeo profiles on the gb subdomain, which might not sound like a lot, but it might include someone that you wouldn’t otherwise have found.

Do connect with me on viadeo if you are already a member or if you decide to join.

You might also want to look at Xing. Xing has over 12 million members and great coverage in Germany. Here’s my profile.